You can increase your Ezoic EPMV by applying a number of ways which I have shared below. Using these techniques, you will be able to double your current earnings as a result of higher EPMV, which almost all ad publishers strive for.
Don’t mistaken this tutorial to be Ezoic review, income report or anything else. This post purposely is a guide to helping you increase your Ezoic EPMV which will allow you improve your overall earnings like we all know that the higher your EPMV, the higher your chances of earning more.
Brief about Ezoic platform
Ezoic is a Certified partner for Google. It is an intelligent platform which allows publishers to do ad-testing of the different ad placements and layouts. The platform is built for publishers and many share increasing their overall earnings to between 50-250% or even more across the different devices.
What is Ezoic EPMV?
Ezoic’s EPMV simply refers to “earnings per a thousand visitors”. See detailed explanation as shared in this post.
EPMV = Total Earnings divided by (Visitors / 1,000)
In March, your earnings were $1000 (AdSense) + $5000 (AdX) + $500 (Native Ads) = $6,500
March sessions – from Google Analytics – were 1,000,000 visits
EPMV is therefore $6,500/(1,000,000/1,000) = $6.50 EPMV
Ways to Increase Ezoic EPMV
- Create many ad placements (placeholders)
- Install and activate site speed app
- Install and activate caching app
- Install and activate PWA app
- Use the Balanced optimization goal
- Work around with your content
Create many ad placements (placeholders)
Ad placeholders are locations and positions created where ads will appear on your site depending on a particular devices. Since Ezoic is a learning machine, having as many placeholders are you can on the different devices will help the platform test various positions and ads.
This will help in identifying which ones are performing best depending on the different factors like visitor interests, devices used and etc. I personally used this option and saw my EPMV increase month by month.
Install and activate site speed app
The site speed app is a great feature which all of you who are looking forward to doubling your earnings must install. Like we all know, visitors love to engage with faster websites when compared with slow ones.
This app has features which when well used can improve overall speed of your site thus allowing visitor engagement and higher EPMV in the shortest time.
With site speed, you can create different versions of your site and optimize them to your requirements and automatically for example;
- Rendering critical CSS
- Removing unused CSS
- Removing unused CSS by page
- Lazy image loading
- Next-gen image formats
- Image resizing
- Efficient static cache policy
- Pre-connect origins, etc
Install and activate caching app
This app enables content delivery network feature on your site. The CDN service will cache your web pages and thus serving users will the cached version. This will allow your visitors load your site faster and thus improving on the engagement and time spent which can in the long run increase your earnings.
Install and activate PWA app
Ezoic’s PWA application creates and serves sites in an app way kind of. The app converts your web content into smartphone app kind there by improving on the speed for mobile visitors. This PWA app is kind of another AMP or accelerated mobile pages.
Use the Balanced optimization goal
Ezoic has up to 4 different optimization goals. I tried all of them including the balanced, revenue focused, user experienced focused and the custom. Among all of them, I chose the balanced focused since it yielded more than others.
However, if balanced option seems not to work for you, you can switch to another goal and test drive to see results.
Also read: These 4 Pays You For Searching The Web
Work around with your content
We all know that content is king. If you have good quality content, expect your EPMV to increase since visitors will be many and their engagement will also increase.
Good content will help you send bounces to the trash thus growing your revenue over time. Write what readers want to find on your site. Add extra details so visitors can stay on your site longer in addition to making returns.
Join Ezoic and earn unlimited
If you aren’t yet on Ezoic, trust me you are missing a lot. You can join now here and put you adsense ad testing on auto pilot while you witness your earnings increase day by day. Joining using the above link has benefits associated for both of us.
If you are on Ezoic like me, I believe you have seen what I do to enjoy the above, feel free to share your way if you got one. You are also welcome to leave a comment in order to add on anything