When and How to Scale a Content Creation Team for a Law Firm Website


Being a content creator for a law company, you obviously need to recognize how to scale your operation when it starts to be too much to process.

Having that in mind, you should find answers to multiple questions. First, when to scale your content? What is workflow? And when is the right time to grow?

It may be confusing to answer all of these inquiries at the moment. However, if you have a plan, you can easily move to the next level.

When Do You Need to Scale Your Content Creation?

The quick answer for this is when you find it difficult to handle it yourself.

You may find yourself in a situation where you have to post several pieces of content across various platforms. Then, you start to be creative and have some new ideas to include. However, you find it too much and need more help. But bear in mind that you must be in a position where you can hire additional help. For instance, you can look for the right assistance if your content is running for SEO, and generating income through clicks and adds.

Therefore, the two factors to scale your content are:

  • Finding yourself in a situation where your production is growing beyond your limits
  • You are financially stable thanks to the income from your content. Thus, you can look for additional team members.

Benefits of Scaling Content Creation

Scaling your content will help at reaching new audiences, and add more revenue from additional streams and visibility. Moreover, you can have a team that will develop your content strategy thanks to their diversity and creativity.

Furthermore, you will be surprised due to the unlimited opportunities that you will encounter. You have to take risks and continue to grow your content strategy.

If you want to grow, you need to take risks, do not be afraid. Once your content starts to boom, consider hiring a team.

How Do You Grow a Content Creation Team?

Once you are ready to take the next step, you have to know how to grow your content creation team in the first place.

The first step is recognizing the areas of your current strategy that need support. For instance, do you find it difficult to have original, high-quality images for your posts?

When you find the areas that need extra help and assistance, you have to select professionals who can fulfill these roles. You don’t need to pay hundreds of dollars for talented creators. All you have to do is look for freelancers who have some given skills in all areas of content creation. Be it a copywriter or social media manager to plan and post your ideas. Check their credentials and hire them immediately.

Build up your team with workers you trust then have a plan that everyone should follow.

Restructure Your Content Creation Strategy

Now, after choosing the team, you need to have a strategy that everyone has to follow and respect. That is, you must develop new ideas and tasks and set up deadlines for them to follow. You have to communicate clearly about your objects, what details you have for your projects and how to achieve them. With a new team, it will take some time to adjust. Try to discuss every single issue so that you can make great progress. It is essential to be flexible and open-minded with your team. Make some advancement by trying new interesting things.

Create a Shared Content Calendar and Use a Collaboration Tool

With a new strategy in place and a  creative team, your next step now is to have a shared content calendar that everyone can follow.

To ensure success, you need to keep your team on track with deliverables. Do not keep everything through emails or messages.

The best thing to do is to sign up for a given type of productivity tool that everyone has access to. Be sure that the projects are visible to everyone. Klaxoon is a workshop platform that will help you with all the tasks you will need to manage your daily content creation tasks. So be sure to take your calendar as the foundation of your productivity.

Schedule Content for Months Ahead

After having a calendar, you need now to schedule content for months ahead.  The content schedule allows you to have content for the whole week or month in advance.

This is extremely convenient as your calendar will submit the post for you so that it operates while you’re asleep. Moreover, when a post goes live, you will find that you already have the corresponding hashtags written for the caption, etc.

It is better to work smarter not harder. Many content schedules have their mobile version. Therefore, in case you need to make any changes, you can simply do it using your smartphone.

Don’t Be Afraid of Growth, Embrace It

Experiencing new things and moving to the next level can be scary, but success will not come unless you face your fears and give things a try. In this present moment, you want your content to develop, so why not try and incorporate new elements.

Do not overstress yourself thinking that you are alone. Indeed, several talented and creative creators and freelancers are out there. You need only to make some search. Trust yourself and be open with your team. The change will not hurt you in any way. Either success or getting great experience to learn from it in the future.