The Dos and Don’ts of Writing a Job Description


Job descriptions are more than just a list of duties; they are the face of your company to potential candidates. These important documents play a crucial role in helping job seekers decide whether your company is the right fit for them. Just like a strong handshake, a well-crafted job description serves as a positive first impression for candidates.

Badly written descriptions can discourage highly qualified individuals from applying. By adopting job descriptions that are comprehensive, understandable, and compelling as one of the core recruiting tools.

The Dos of Writing a Job Description

Crafting an effective job description is a crucial step in talent recruitment. The right description attracts qualified candidates and paints a compelling picture of the role and company culture. When writing job descriptions, keep these key points in mind.

Clear and Descriptive Job Title: A straightforward job title instantly informs candidates about the role.

The Use of Formal Language: Using a formal tone sets a level of professionalism and attracts serious candidates. This enhances the company’s image, and filters out unqualified applicants.

Detailed Responsibilities: Clearly listing out primary and secondary duties avoids confusion later on. Use bullet points to list each responsibility.

Required Skills and Qualifications: Clearly differentiate essential skills from optional ones.  Recruitment Agencies often use this section for initial screening.

Clear Reporting Structure: Mentioning who the employee will report to clears up ambiguity. This helps candidates understand the company hierarchy.

Employment Type and Compensation Details: Be transparent about whether the job is full-time, part-time, or contractual. Including the salary range can attract or deter candidates accordingly.

Company Culture and Benefits: Share what sets your company apart. Make sure to mention benefits like flexible schedules, healthcare, and so on.

Review by Stakeholders: Department heads should review for accuracy. Recruitment agencies can provide valuable feedback on how the description will be received.

The Don’ts of Writing a Job Description

While there are many dos and don’ts to effective job descriptions, there are also many mistakes to avoid. Certain elements can dissuade strong applicants or create legal risks. When crafting your next job posting, steer clear of these detrimental don’ts.

Using Jargon and Buzzwords: Avoid using industry jargon, as this can alienate potential applicants.

Being Too Vague or Overly Detailed: Vague descriptions can leave candidates guessing. However, too much detail can be overwhelming and counterproductive.

Skipping Proofreading: Grammar and Spelling errors make the company seem careless. Poor grammar can also deter highly qualified candidates.

Ignoring SEO: Make sure your job posting is searchable. Recruitment Agencies often ensure that job postings are optimized for search engines.

Missing Call to Action: Always include a clear call to action, guiding candidates on how to apply.

To effectively attract the best talent, a job description must be well-thought-out, accurate, and complete. Recruitment agencies can add significant value by ensuring that a job description is not only effective but also efficiently tailored to attract the most suitable candidates. By understanding and implementing these dos and don’ts, companies can significantly improve their recruitment process.